Rebranding

Longevity
Rebranding is the deliberate dissolution and renaming of organizations to evade sanctions and scrutiny while preserving personnel, networks, and operations under new identities that reset external perception while maintaining internal continuity.
Author
Affiliation

E. Rosalie Li

Information Epidemiology Lab

Published

February 17, 2026

Longevity

Rebranding is the deliberate dissolution and renaming of organizations to evade sanctions and scrutiny while preserving personnel, networks, and operations under new identities that reset external perception while maintaining internal continuity.

FIMI Taxonomy by Information Epidemiology Lab.

Citation

BibTeX citation:
@article{li2026,
  author = {Li, E. Rosalie},
  title = {Rebranding},
  date = {2026-02-17},
  url = {https://fimi.infoepi.org/mechanisms/rebranding.html},
  langid = {en}
}
For attribution, please cite this work as:
Li, E. Rosalie. 2026. “Rebranding,” February. https://fimi.infoepi.org/mechanisms/rebranding.html.